Find your ribbon color
A short test of 10 everyday situations shows your hello style: red, yellow, blue or green. Any ribbon means one thing: you can say hello to me.
World Connection Day · a worldwide day for meeting new people
We want a world with less loneliness
Your people are out there, you just haven’t met yet. We’re starting with one day when meeting someone is easy. A ribbon on your wrist means: you can say hello to me.
November 21, all day
squares and parks in your city
free
tomorrow · November 21
TomorrowWorld Connection Day
Get a ribbon in your color ready. Tomorrow we say hello all day to anyone else wearing one.
today · November 21
Todayput on your ribbon and head to your spot
Go about a normal day and say hello to anyone else wearing a ribbon.
thanks for the “hello”
February 13the next World Connection Day
The day before Valentine’s Day: meet new people on the 13th, and you’ll have someone to send a valentine to on the 14th.
Countdown to World Connection Day
—days
—hours
—minutes
—seconds
November 21 is over
How many people did you say “hello” to?
Thanks to everyone who went out wearing a ribbon. The next World Connection Day is February 13, the day before Valentine’s Day. Leave your email and we’ll write a week before and the day before.
three questions, three answers
Everything you need to know
November 21, to a square or park nearby
Any time of day. The organizers have already marked busy squares, parks and waterfronts in major cities, where most people with ribbons will be. Know a better place? Suggest your own.
First line, games and plans
A line for your color, question cards for two and plans for a walk of a couple of hours.
map of spots
Spots are already waiting
Squares, parks and waterfronts in major cities in the US, Canada and Europe. Choose the nearest one, or suggest your own place if you live somewhere else.
…spots…cities…participantsall daySaturday, November 21
Loading the map…
four colors, four hello styles
Which one is yours?
Every color has a pair: the hello a conversation starts with most easily. The test shows your color and explains why.
WCD · 21.11
Red
The bold hello. The first move is always yours.
Pairs with yellowWCD · 21.11
Yellow
The warm hello. People come to you to talk.
Pairs with redWCD · 21.11
Blue
The deep hello. One real question instead of small talk.
Pairs with greenWCD · 21.11
Green
The easy hello. People find you easy to talk to.
Pairs with blueEvery color means one thing: you can say hello to me. Red isn’t “stop” and yellow isn’t “busy.” If someone takes their ribbon off, it means not now.
how to spend the day
You’ve met. What’s next?
Tools for the first few minutes after “hello,” right in your browser, no sign-up.
hello rules
Ribbon = OK to say hello. “No, thanks” is a complete answer. Public places, daylight, 18+.
All ruleswho came up with this
“Each of us has been lonely at some point, or is lonely right now. Loneliness left a serious mark on me too. Everyone has a mission, and I chose to fight loneliness. I built a dating app with 20 million users, but it’s only a tool, and it doesn’t fully solve the problem. What if there were a day when nobody is afraid to say ‘hello,’ nobody is afraid of looking weird, and everyone knows the other person won’t turn down a chance to get acquainted? That’s how I came up with WCD: a day when we outsmart our fears. Take the test, share it with friends, and let’s make this the coolest and most useful worldwide movement in history.”
Valery Klimov is the founder of Fledge, an app for mindful dating. He built a dating app used by more than 20 million people. The WCD color test was developed by the Fledge team. The whole story of the day is on his Instagram, @valklimoff.
when
Three days a year
World Connection Day takes place around the world at the same time, three times a year.
2026 · Saturday
The main day. It falls on World Hello Day, which has been observed since 1973.
next2027 · Saturday
The day before Valentine’s Day: meet new people on the 13th, and on the 14th you’ll have someone to wish a happy Valentine’s Day.
2027 · Monday
The summer solstice. The longest day of the year, so there’s more time than usual to say “hello.”
volunteer
A spot feels calmer with a friendly face around
Spend part of the day at your spot with spare ribbons, talk about WCD on your social media, or help with the spots in your city. All optional.
Become a volunteermore events
Other WCD events
Parties and matches with WCD ribbons, run by the team and partners, are on a separate map.
See eventsNovember 21. Two steps and you’re in.
Find your ribbon color and choose a spot nearby. We’ll email you the place and remind you the day before and that morning.
Take part